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Let’s Just Call a Bid a Bid
All of the major search engines use a ‘second price’ mechanism to determine the price-per-click (PPC) in their auctions for ad positions. Each advertiser selects a bid that specifies the maximum amount...
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Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?
. With the mass roll-out of its newly-introduced “Open-Graph” protocol, Facebook has greatly extended its capability to collect personalized web traffic data by freeing the oh-so-tempting and easy to...
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